Mar 31, 2015

[Photography] DIY Light Modifier You Can Do With Savage Translum Material

Translum Blue 600


The thing studio product photographers hate the most is when undesirable reflections show up in their images. There are many ways to control these and I’ve got one that you can easily build at home. It’s a DIY project using the Savage Translum material.


What you’ll be creating is a rollable sheet of Translum with a hole in the middle for your camera lens. That will enable you to set it between the object you’re photographing and the camera which will eliminate the big direct reflections you get by using a softbox pointed straight on the subject.


Compare 600


What is Savage Translum material?


Savage is known for their paper backgrounds. They have a ton of them and are pretty much the industry standard as far as that goes. However, they do make other studio product such as the Translum material. It is a roll of thick white translucent styrene plastic, 54” wide (or 60”, depending on the model you get) by 18 foot long. When you put a light behind it, it gets highly diffused and loses two stops of light (that is, with the heavyweight version).


There are many uses for it such as; creating a pure white background and making DIY light diffusers and reflectors. Currently, there are three options (lightweight, medium and heavyweight). The difference is the quantity of light you lose and, thus, the amount of diffusion. You lose two stops with the heavyweight (it’s the original Translum), 1.5 stops with the medium weight and ¾ of a stop using the lightweight one. I think of the heavyweight for use with flash whereas the lightweight Translum would be to diffuse window light, for example. One thing that makes that material so useful is that is very cuttable and encourages improvisation in the studio, leading to more creative light setups. You can pick some up at all the big camera stores (B&H, Adorama, Amazon).


Build it!


Before you can start building, you’ll need to gather the items you’ll need in the project. They are:



  • A roll of Savage Translum

  • A measuring tape

  • A pencil

  • A pair of scissors

  • A compass (to trace the circle)

  • A X-acto (utility) knife

  • A central vacuum system with 2” PVC pipe the width of your roll (54” or 60”)

  • A handsaw (to cut the PVC)

  • A roll of Tuck Tape

  • A roll of painter’s tape


The very first thing you’ll need to do is determine the length of the sheet of Translum you’ll want. Mine measures 54” wide (the size of the roll) by 50” long. You can have it as long as you want, but I suggest not going less than 50” and also not too long because you may want to use the remaining Translum later and it would be a waste (to the floor is usually sufficient).


Once that’s done, simply measure the desired length and cut it. A pair of regular kitchen scissors works wonder to do so.


Next, decide where to place the hole for the lens to fit through. I would suggest putting it 6-12″ lower than the exact center, because you need a lot less material under your camera than you do up top. Once that’s done, mark that point and grab a compass (if you don’t have one, any round object that’s large enough will work just as well). To select the size of the hole, you want it to be as small as possible but still big enough so that the front of your lens can pass through.


Take the diameter of your lens and add an inch just so you have some play. Then, make the appropriate circle with the compass and grab an X-acto knife and a cutting board. Again, it is surprisingly easy to work with Translum and cutting the circle should be a breeze. The easiest way to do so it is by placing it on the floor (put the cutting board underneath the Translum to protect your floor). Since the plastic is really sturdy and resistant, it’s no problem if you step on it. Try to cut the circle so that you end up with a it in one piece as it will be useful in the future.


Next cut the central vacuum system PVC pipe. These are good because they are light, inexpensive, and available at your local hardware store. I strongly suggest that you take a 2” diameter one. Since they are sold 10 feet long, you’ll need to cut it to the right size for your Translum. A regular handsaw does the job.


TuckTape 600


Once that’s done, you can start assembling everything (see photo above). The best tape to stick the sheet to the PVC is a roll of Tuck Tape. Duct tape is not strong enough and gaffer’s tape is thick and expensive. The PVC will be at the top of the sheet so make sure it is on the end that is the farthest from the hole that’s near the middle. You want to put down a piece about two feet on the Translum. Half of the width of the tape should be on the PVC and the other on the sheet of diffusion. After, just finish taping that side down, flip everything 180° and apply pressure on the sheet of Translum so that the tape you just put on is folded nicely. Finally, you want to to place another row of Tuck Tape on the opposite side of the Translum, so that the construction is rock solid.


The last step is to tape a piece of wood at the bottom in order to add rigidity, and to limit the tendency of the material to curl up. While any diameter will work, I recommend you that you use 5/8 of an inch. The best way to add the wood is to put tape running the full width of the roll with the sticky side facing up (again, half the tape should be on the plastic). Then, just put the wood at the end of the tape and slowly roll up toward the Translum. That way, most of the wrinkles will be eliminated.


Wood 600


To store the sheet when you’re done using it, just roll it around the PVC pipe and use a few pieces of painter’s tape to hold it in place.


Results and other setups


The most basic, and effective, setup to use the DIY sheet of Savage Translum for catalog product shots on a white background is as follows: place a softbox (or stripbox) at about a 45° angle where the top almost touches the upper edge of the Translum sheet. The horizontal center of the softbox should align with the camera. You can place the Savage roll between the object and the camera lens with the lens through it very slightly. This will create very soft lighting without any big and ugly direct reflections.


To compare, I shot an iPad (for its shininess) in two ways: one setup without the Translum sheet and one with. The light was moved down in the first image so there is a part with a reflection and one without. In the image just under, you can see the tremendous differences between the two. All of the settings were identical.







No Translum 600 IPad Reflection 600






Translum 600 IPad 600

As much as I like Savage Translum, it is not perfect and will never give you a final image right out of the camera (nothing will). The shot above still need quite a bit a retouching to be complete.


Remember I recommended keeping the hole for the lens away from the middle? Well, for another setup, you can put the lens back into the sheet, hold it in place with a little piece of scotch tape and move the whole Translum sheet to any other position other than in front of the camera. That allows a huge amount of different setups to be created. Experiment with different light modifiers for your flash or even none at all. Try moving the material everywhere and see what it does to the shot. That’s where the fun is!


This is just one of the many uses of the wonderful Savage Translum! What’s nice is that, when you’re ready for another DIY project, you’ll still have more than 13 feet of the stuff left.


Have you used the Translum diffusion sheet before? Did you come up with another DIY light modifier? Tell us below, we all love the share our ideas.


Read more about light modifiers here in this Beginner’s Guide to Light Modifiers








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Mar 30, 2015

[Photography] How to Mix Ambient Light and Fill-Flash for Outdoor Portraits

If you have ever wondered how to improve your outdoor portraits. Turn off your Smartphone, shuffle your schedule, and make sure you read every single word on this page. Because outdoor portrait lighting secrets will finally be revealed.


Below is an example of one of my typical on-location lighting setups. It consists of a studio strobe with a battery pack and a Westcott 35″ Deep Parabolic Zeppelin modifier.


Mod1


I am guessing you have most likely stumbled upon this article because you are searching for a way to improve your outdoor portraits. If you would like to capture perfectly exposed images in ambient light, the real secret is to use fill-flash and a light modifier. Sure, if you have a reflector and an assistant you may be able to achieve similar results using only natural light. But in this article, I am going to assume you shoot outdoor portraits by yourself and you are looking for the easiest way to control, and modify the light in your images.


Below is an example of an image taken with the above lighting set up, where I lowered the background exposure with a three stop neutral density filter.


Lia1


Before we go any further, I just want to caution you, you may find some aspects of this article confusing the first time you read them. So I have included a video tutorial for you to further illustrate the lighting concepts discussed here.



Let’s break it down step by step:


Step #1 – meter the background


Step one is to meter the background area behind your subject, using either a light meter or your in-camera meter. For example, let’s say you metered the background at f/5.6 and you took a test exposure with your camera.


Step #2 – check highlights on the test shot


The second step is to examine your test shot and to make sure there are no blown out highlights in the brightest part of your image. Some DSLR models have a highlight warning indicator that you can enable and you can also view the Histogram to help you decide if your exposure falls within an acceptable range. The reason you are checking for blown out areas, is that once you loose detail in the highlights, the information from that part of the image is lost forever. So adjust your exposure if necessary to ensure you have an accurately exposed image with highlight detail intact.


Malia1


Step #3 – check highlights on the test shot


Once you are pleased with the background exposure you may find that your subject appears too dark in relation to the background. Your next step is to match the foreground exposure with fill-flash. To do that, you can use either a speedlight or a studio strobe with the light modifier of your choice.


Let’s go into a little more detail. For example, if your background is exposed at f/5.6 then you have to match the same exposure on your subject’s face. Sounds simple right? Here is where you can run into some problems. If you meter the background at f/16 on a sunny day, but the speedlight you are using only meters f/11 at full power – then what do you do? Your subject will appear darker than the background. What are your choices?


In most cases your first impulse would be to raise the shutter speed, but when you’re using strobe lights you are capped at a shutter speed between 1/160 and 1/200th of a second. In some cases you may be able to use high-speed sync, but for the purpose of this article let’s say your maximum shutter speed is 1/200 (your camera’s native flash sync speed). If that is the case, you will have to use a two or three stop neutral density filter to lower the background exposure, so you can match the foreground exposure to the background.


Have I lost you yet? In case you find this concept difficult to grasp, I have included another video tutorial below on outdoor portraits using fill-flash, where I use a three stop neutral density filter to bring down the ambient exposure. In this example that allows me to use a wide open aperture, in combination with fill-flash to create a blurry background effect.



If you are like most people, it will probably take you a little practice until you feel comfortable balancing ambient light and fill-flash. Take your time and have fun with it. Read the article a few times and watch the video tutorials again. Once you have a pretty good grasp of the concepts discussed, head out and practice balancing your exposure. Some people prefer a background exposure that is one to two stops darker than their subject. Experiment with different ratios until you find a look that suits your style.


Sheena1


Please post any questions you have in the comments below.








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Mar 29, 2015

[Photography] 5 Simple Yet Clever Ways to Impress Your Photography Clients

While a satisfied client is the fuel for further sales and word of mouth, an excited client is the jet engine for your marketing. Unfortunately, many photographers don’t know how to turn regular customers into fans.


In this article you’ll find five simple, time-proven techniques of impressing your photography clients and building a long-lasting relationship from an ordinary photo shoot.


1. Be Professional


01 be professional

Image by niekverlaan


You should portray a professional image of yourself right from the beginning. This doesn’t necessarily involve spending hundreds of dollars on premium graphic design services and printed materials. In today’s world we have to deal with poor customer service too often, so being quick with your replies to client requests is an old yet very effective way to impress people.


Another factor contributing to your professional image is your website. It’s the first thing your clients see when they find you on the Internet, so it’s critically important to keep your site accessible and up-to-date. Don’t forget to update your portfolio and copyright information and make sure your website is mobile-friendly. Update information on your site regularly along with the copyright, share some personal stuff on your blog and “about me” page to show that you’re an open and available person, share your interests to make potential clients feel closer to you even before you meet.


Also, take care of your outfits and your entire appearance. No matter what type of photo shoot you’re heading to, make sure you’re dressed appropriately as it will directly affect whether or not you’ll get future jobs from this shoot. A rule of thumb is to avoid busy and loud clothing in favor of smooth colors and neutral style. Consider your own comfort, but probably more importantly, make your clients feel comfortable with you walking around.


2. Be Helpful, Be an Authority


02 be authority


Image by tpsdave


Give your clients an additional reason to book your service by providing exclusive, helpful information. It can be a blog post on how to dress for different types of photo sessions, or you could organize a workshop for moms on how to take great snaps of their children using a smartphone or a pocket camera. The idea is to figure out your clients’ possible knowledge gaps and fill them.


Not only is this a great way to strengthen relationships with your current customers, but it can also help you establish the reputation of being an experienced, leading professional which works as a charm for attracting qualified leads.


3. Get Creative with Bonuses


Every business is interested in long-term relationships with their customers, and photographers should be no exception. Your loyal clients help you find new client, but what do they get in return? Develop a loyalty program for your customer base. An exclusive discount or a free mini-session just for using your services will definitely leave an impact.


03 give bonuses

Image by GLady


Another neat way to please your loyal audience with an unsolicited bonus is creating a personalized product for them. For instance, with Defrozo you can create custom downloadable client galleries for free. The albums look great on both desktop and mobile screens, and can be built within a couple of minutes. The developers of Defrozo also promise full-featured websites for clients available later this year as the project raises funds on Kickstarter. You could also create a sweet, short video showing some backstage moments using Magisto.


Remember that bonuses don’t have to be monetary. It’s attention and a personal approach that will impress people.


4. Be the guy/girl next door


In other words, get to know what interests you have in common and use this info to customize your approach to the needs of your clients.


Fortunately you can make use of social networks. Not all of your clients will use them or share a lot of their personal details, but you can still get to know people you work with better by simply following their social media updates.


04 be the guy next door

Image by Alejandro Escamilla


Another great way to connect with your clients on a personal level can be seen on the website of well-known wedding photographers Justin and Mary Marantz. They simply listed things they like presented as icons accompanied by funny comments on their About page. That’s the information that turns a “leading destination photographer” into a “guy/girl next door” that understands you in a way no other photographer does, and therefore, can be entrusted to photograph one of the most special days of your life. Genius, huh?


5. Follow Up


Following up is important. When done right, it helps you reinforce relationships with your current clients. Besides, it’s a sure way for you to be recommended more often.


05 follow up

Image by Ginger Quip


It’s not uncommon to send your clients a printed Thank You card, along with a photobook or image pack from their session. You could go further and send them an extra print about a month after. Break the mould of typical follow-up messages that are only sent when a business wants to sell something and only include a note that would remind your client about the fun time you had during the photo shoot. It can work great as a feedback request too.


If sending a physical gift does not fit your budget at the moment, writing a detailed blog post about a specific client’s session is a decent alternative. It won’t cost you a penny, but sincere words shared publicly won’t leave them cold, for sure.


Summary


It’s sincerity, passion for what you do, and commitment to quality that motivates people to stick around forever. Is that what you can say about your business approach? Congrats, then, you’ve got that wow-factor to impress your clients. Remember that when creating your next marketing campaign and it will work like a charm.


What’s your number-one marketing tactic you use to impress your clients? Share with the community by leaving a comment below!








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[Photography] 5 Tips for Doing Candid Wedding Photography

Weddings have changed drastically in the past few years. Couples want more from a wedding these days, they don’t want the traditional, normal photography anymore. They frequently ask for documentary or candid wedding photography because it captures the emotions of not only the couple, but also the guests enjoying themselves without lining them up in front of the camera.


IMG 0072


But, candid photography is so much more than just pointing your camera at people and shooting away to glory. You, as a photographer, need to know and understand the finer nuances involved in candid wedding photography; you need to know how to get good candid shots without people noticing you. Here are five tips to shoot a wedding in a lovely, unobtrusive and candid way which would make the entire task much easier for you.


1. Always be ready


The prime tip for candid wedding photography which I can give is, to be always ready. By that, I mean you must always keep an eye out for moments, and keep that camera ready. Your camera needs to be in your hands and ready to shoot at a moment’s notice. You must set the camera according to the light conditions (settings like the aperture, shutter speed, ISO, white balance, etc.) so that you don’t need to fiddle around with the settings while things happen in front of you. (IMG_7211)


IMG 7211


2. Know your equipment


I cannot tell you how many times I’ve seen photographers miss the shot while they are trying to change the camera settings. You must know the equipment that you are using, inside out. It helps to gauge the light conditions and set the camera accordingly, so that you don’t miss the events that would warrant a picture. It might very well be helpful to have a smaller camera handy, in addition to that big bulky DSLR, just incase.


IMG 6243


3. Use a telephoto zoom lens


Candid photography is all about taking pictures of the bride, groom, guests, etc., from a distance without them noticing you. Nothing will be more helpful in achieving this than a fairly long telephoto zoom lens. I regularly use lenses like a 100mm, 70-200mm or even a 100-400mm when I need to capture those emotions, those candid moments. You can, of course, use any lens you want (something like a 50mm could be helpful too!). But, since candid photography is all about being unobtrusive and capturing those emotions in a natural way, I would suggest using a zoom lens. What it essentially does is helps maintain the intimacy of the picture being taken, which is so important in wedding photography.


IMG 7210


4. Do not use flash


One sure-fire way of getting people to notice you is to use a flash (whether it be the onboard one, or an external flash gun). Not only this, light from a flash can be so unflattering and boring, to put it simply. If there is a dearth of light, you as a photographer need to find other ways to brighten up the scene that you are photographing, either by opening up the aperture, increasing the ISO, slowing up the shutter (to an acceptable range), etc. I understand that by increasing the ISO a little too much, you might include a fair bit of noise into the picture, but the idea is to capture the moment, and there are times when noise is actually a good thing.


IMG 2346


5. Foresee or plan ahead


As a candid wedding photographer, it is your job to foresee what is going to happen, or at least take your best calculated guess. If possible, I’d suggest you visit the location before the wedding so that you can scout out some good locations for taking pictures. If you are unable to go visit the location beforehand, then at least reach the venue well before the function is to start. That way you can scout out not only some great locations to take pictures from, but you can perhaps even scope out the main rooms that will be used for the wedding and the reception. A little bit of planning goes a long way in getting some great shots.


I hope these top five tips will help you the next time you are out photographing a wedding in a candid, documentary style.








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Mar 27, 2015

[Photography] 25 Photographs of the Moon with Peace and Tranquility

The moon and night sky is a mysterious thing. Photographs of the moon can be tricky, but done well can convey an overwhelming sense of peacefulness and calm. I love doing night photography and when you can get the stars, moon or the Milky Way it’s even better.


Enjoy these images of the moon and allow yourself to star gaze and be inspired:



































(Okay that was a sneaky one – it’s not the moon but I think the image is great so I shared it)


























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