Sep 28, 2024

[Photography] Kit Lens Photography: The Ultimate Guide (With 18-55mm Examples)

The post Kit Lens Photography: The Ultimate Guide (With 18-55mm Examples) appeared first on Digital Photography School. It was authored by Andrew S. Gibson.

Kit lens photography: the ultimate guide

Kit lenses are an essential part of nearly every photographer’s journey, yet they receive a lot of criticism from established photographers.

But is this criticism deserved? Honestly, I don’t think so. Sure, these lenses might not have the widest apertures or the sharpest optics, but they’re far from useless. In fact, they offer several key benefits and can be a valuable asset to photographers of all levels.

In this article, I explore the ins and outs of kit lens photography. I share the strengths and weaknesses of these little lenses, and I also share my favorite tricks and techniques to maximize their potential.

So whether you’re a beginner looking to make the most of your basic glass or a seasoned pro seeking a fresh perspective, buckle up and get ready for an eye-opening journey!

What is a kit lens?

A kit lens is a lens that comes bundled with a camera. It’s typically inexpensive and offers basic features that cater to the needs of entry-level photographers.

Kit lens photography

One notable kit lens characteristic is a generous focal-length range. These lenses aim to cover a wide spectrum of shooting scenarios so beginners can capture a wide variety of subjects and compositions.

The most common kit lenses are 18-55mm models, although variations like 16-50mm and 15-45mm do exist. There are also telephoto kit lenses available, which often span from 55-200mm. (Some cameras even offer the option to bundle two kit lenses together: an 18-55mm model and a telephoto model!)

It’s important to note that not all cameras come with kit lenses. The more expensive the camera, the less likely it is that it’ll come with a lens.

(Higher-level cameras do sometimes include the option to bundle in a lens for a discount, but these products are usually much more expensive and don’t have the basic kit-lens characteristics.)

Reasons to use a kit lens for your photography

Not sure if a kit lens is right for you? Here are some reasons why you might want to use that handy kit lens instead of purchasing a different model:

1. Kit lenses are inexpensive

Lenses can be eye-wateringly expensive. In fact, intermediate-level lenses often cost more than a camera!

Fortunately, kit lenses break the pattern. They offer a budget-friendly option for photographers who are just starting out or don’t have thousands of dollars to spend. Since most kit lenses are priced at a few hundred dollars, they provide an affordable entry point into the world of DSLR and mirrorless photography.

Plus, even if you have extra money, you can spend it on other essential accessories. Investing in a sturdy tripod or a versatile lighting setup can greatly enhance your photography. So if you’re looking to stretch your dollar, a kit lens is a practical choice.

2. Kit lenses are compact and lightweight

When it comes to convenience and portability, kit lenses reign supreme. These compact and lightweight products are great for travel photographers. Imagine effortlessly attaching a lens to your camera and capturing the world without being weighed down by bulky equipment. That’s the beauty of a kit lens.

Because kit lenses are so portable, you can carry them with ease, whether you’re strolling through the city streets or venturing into the great outdoors. Pop one in your pocket, slip it into your purse, or tuck it snugly in your backpack, and you’re good to go. No need to lug around heavy lenses that make your shoulders ache!

Kit lens photography

But it’s not just about convenience. The compact size of kit lenses offers another advantage: inconspicuousness. Whether you’re shooting candid street scenes or capturing memorable moments at events, blending into the surroundings is key. Kit lenses, with their unassuming appearance, allow you to fly under the radar and capture authentic moments without drawing unwanted attention.

3. Kit lenses offer a great range of focal lengths

One of the major advantages of using a kit lens is the versatile focal length range. They’re specifically designed to give photographers the most bang for their buck, ensuring that they can capture a wide range of subjects without needing to invest in multiple lenses.

Imagine you’re out exploring a breathtaking landscape, and you want to capture the vastness of the scene. With an 18-55mm kit lens, you can zoom out to 18mm and capture the expansive beauty of the environment.

Kit lens photography

Now let’s switch gears and say you’re strolling through a bustling city street. You spot some intriguing architecture and decide to take a shot. With the same kit lens, you can zoom in to around 35mm and capture the details of the building.

But what if you come across a charming face in the crowd and you want to capture a captivating portrait? No worries! Simply zoom in to 55mm, and your kit lens will allow you to create a beautiful portrait with a pleasing background blur.

And if your camera comes with a telephoto kit lens, you can capture all sorts of subjects, including wildlife, pets, and birds.

So whether you’re photographing landscapes, street scenes, portraits, or even wildlife, a kit lens has got your back. Its focal length range offers you the flexibility to adapt to different shooting situations, ensuring that you’re always ready to capture a great photo. Don’t underestimate the power of a single lens that can do so much!

Kit lens drawbacks

Kit lens photography

Now it’s time to talk about the not-so-glamorous side of kit lenses. While they have their strengths, it’s important to be aware of their limitations. Here are a few drawbacks to consider:

1. Kit lenses offer poor build quality

Kit lenses aren’t the toughest kids on the block. They often have a plasticky feel (it’s one of the ways manufacturers keep the prices down).

Now, if you’re a casual shooter or work in relatively safe conditions, this might not be a big concern for you. But if you find yourself frequently venturing into the great outdoors, whether to sandy beaches, snowy landscapes, or rainy streets, your kit lens might struggle to cope with the elements.

Unlike their more expensive counterparts, kit lenses generally lack rugged designs and weather sealing. So it’s worth considering whether you need that extra level of durability and protection. If you’re the adventurous type or shoot in challenging environments, investing in a sturdier lens could be a smart move.

2. Kit lens optics are less impressive

When it comes to image quality, kit lenses do have their limitations. While they are certainly capable of capturing professional-level images, they often fall slightly short compared to their more expensive counterparts, especially in terms of overall sharpness.

Now, don’t get me wrong: Kit lenses are not inherently soft or unusable. In fact, for most casual shooters, the difference in image quality between a kit lens and a non-kit lens isn’t even noticeable. However, if you’re someone who values razor-sharp details and wants to squeeze every bit of clarity out of your shots, you might find that kit lenses can be a tad softer, particularly at wider apertures.

Ultimately, if image quality is a top priority for you and you demand absolute precision, then investing in higher-end lenses might be worth considering. On the other hand, kit lenses provide more than adequate image quality for everyday shooting – and with the right techniques (explored below), they can be used to produce professional shots.

3. Kit lens autofocusing can be slower

In my experience, kit lenses can feel a bit sluggish when acquiring focus. If you’re shooting subjects in motion, such as sports, wildlife, pets, or even hyperactive kids, this can be a serious concern.

It’s not all doom and gloom, however. If your photography mainly revolves around still subjects like landscapes, products, or flowers, the slower autofocus of a kit lens won’t pose much of a problem.

Kit lens photography
This type of portrait photo is easy to capture with a kit lens!

But if you find yourself drawn to fast-paced action or capturing split-second moments, you may become frustrated by the plodding autofocus of a kit lens – and it could be a good idea to look at more action-focused glass.

4. Kit lenses have narrow maximum apertures

Every lens has a maximum aperture, which determines how much light it can let in. Professional lenses often boast maximum apertures of f/2.8 or even wider, and this allows for handheld shooting in low-light conditions. It also helps create that dreamy background blur photographers love.

Kit lenses, on the other hand, have more modest maximum apertures. At the wide end of the focal length range, kit lenses usually offer a maximum aperture of around f/3.5 or f/4, and at the telephoto end, such as 55mm, the maximum aperture can be as small as f/5.6. These apertures are fine for shooting in daylight or well-lit environments, but they aren’t so great for low-light situations, and they’re also not ideal if you’re looking to create shallow depth-of-field effects.

That said, kit lenses can still produce great images within their limitations. If you plan to work in bright light or use a tripod, you’ll have no trouble capturing stunning shots. Additionally, understanding the characteristics of your lens and making the most of its capabilities is key. Learning to adapt your shooting techniques and leveraging the available light will help you overcome the challenges posed by narrow maximum apertures.

5 kit lens photography tips

If you’ve decided that you like the idea of shooting with a kit lens, here are a handful of tips to start you off:

1. Carry your lens with you everywhere

One of the best things about using a kit lens is its portability – and that’s why I encourage you to carry your kit lens with you everywhere you go.

After all, you never know when inspiration might strike or when you’ll stumble upon an incredible scene. By having your lens mounted on your camera and at the ready, you’ll be prepared to seize those spontaneous moments that make for the most memorable photographs.

At first, taking your gear everywhere might feel like a bit of a hassle, but the rewards will be worth it. So make it a habit to keep your kit lens within reach, whether you’re going for a walk in the park, traveling to a new city, or even just running errands.

2. Narrow the aperture for sharper photos

Are your kit lens photos looking a tad soft? It’s a common problem – but did you know that by narrowing the aperture setting, you can enhance the overall sharpness of your photos?

Here’s how to do it:

First, set your shooting mode to either Aperture Priority or Manual. This will give you control over the aperture setting. (If you’re unsure of how to switch between modes, consult your camera manual.)

Next, locate the knob or dial on the back of your camera that adjusts the aperture and turn it to increase the f-stop.

Wide apertures, represented by smaller f-stop numbers (e.g., f/2.8), tend to produce softer shots, especially when using a kit lens. But by increasing the f-stop number, you narrow the aperture, which results in sharper images.

Kit lens photography

Be mindful not to push the aperture too far, as ultra-narrow apertures can cause diffraction, leading to a loss of overall sharpness. Additionally, narrow apertures may force your camera to use slower shutter speeds to compensate for the reduced light, which can introduce motion blur if you’re handholding the camera. Consider using a tripod or adjusting other exposure settings, such as ISO, to maintain optimal image quality.

Every lens is different, but after narrowing the aperture, you may discover that your kit lens is capable of delivering remarkably sharp results. Experiment with different aperture settings to find the sweet spot that suits your desired level of sharpness (and depth of field).

3. Start thinking about the light

Light has the power to transform an ordinary scene into something extraordinary – and as you delve into photography, it’s crucial to start observing and understanding the role of light in your images. In fact, if an image has great light, it often doesn’t really even matter if it’s tack-sharp.

The best light often appears during the golden hours, the times just after sunrise and just before sunset. The sun’s rays become warm, soft, and flattering. It’s a time when landscapes glow, portraits come alive, and even the simplest subjects gain a touch of enchantment.

Kit lens photography

But don’t limit yourself to only shooting with golden-hour light. Great photos can be captured on cloudy days or even in the harsh light of midday. Each lighting situation presents unique opportunities and challenges. Cloudy days, for example, provide a soft, diffused light that can add a sense of moodiness, while bright sunny days will help produce vibrant colors and strong contrast.

Take the time to experiment with different lighting conditions. Venture out in various situations and observe how the light interacts with your subjects. Pay attention to the direction, intensity, and quality of light. Notice the interplay of shadows and highlights, and how they can shape the mood of your photos.

Over time, you’ll develop a keen eye for understanding and utilizing light to its fullest potential. You’ll learn to adapt your shooting techniques and settings to the specific lighting conditions, maximizing the capabilities of your kit lens.

4. Experiment with creative techniques

Kit lenses are perfect for anyone looking to push the boundaries and explore the artistic side of photography, in part because the low price means you don’t have to worry quite so much about their well-being.

One technique you can try is freelensing, which is somewhat unconventional but can give great results. Simply detach your lens from the camera body and hold it in front of the sensor, tilting it at different angles to create a selective focus effect. It’s a bit risky, as dust can find its way into your camera or you might accidentally drop your lens. However, when done carefully, you’ll be amazed by the dreamy, ethereal images that you can achieve.

Another creative technique worth trying is intentional camera movement (ICM). By deliberately lengthening your shutter speed and then moving your camera while pressing the shutter button, you can produce wonderfully captivating abstract images.

So don’t be afraid to step out of your comfort zone and experiment with these creative techniques. Embrace the freedom that your kit lens provides, and let your imagination run wild!

5. Get close to your subjects

While kit lenses may not offer true macro magnifications, don’t underestimate their close-focusing capabilities. Often, you can get a lot closer to your subjects than you might think!

I encourage you to take a moment and test out your kit lens’s minimum focusing distance. You might be pleasantly surprised by how much detail you can capture, and once you’ve started exploring the macro world, you’ll never want to stop. From flowers to fabrics, insects to leaves, and even the intricate details of eyes, there’s so much waiting to be photographed.

Kit lens photography

When diving into close-up photography, keep in mind a few tips to get the best results. First, stability is key. As you get closer to your subject, any slight movement can result in blur. Consider using a tripod or stabilizing your camera against a solid surface to ensure tack-sharp images.

Secondly, pay attention to lighting. Small subjects often require careful lighting to bring out their textures and details. Experiment with a variety of lighting techniques, such as natural light at different times of the day and even using a small LED to create interesting effects.

Lastly, don’t be afraid to get creative with your compositions. Explore different angles and depths of field effects to highlight the unique characteristics of your subject. Play with selective focus to draw attention to specific details and create visually striking images.

Kit lens photography: final words

Kit lens photography

We’ve reached the end of our epic journey into the world of kit lens photography. I hope you’ve come to realize that these little units are worth a lot more than you might have originally thought!

Sure, kit lenses may not have the reputation or the specs of their pricier counterparts, but they bring a whole lot to the table. They’re affordable, portable, and versatile, giving you the freedom to capture a wide range of subjects without breaking the bank.

Remember, though, kit lenses do have their limitations. The build quality may not be especially rugged, the optics may not be tack-sharp, and the autofocus may not be lightning-fast. But with a little know-how and some experimentation, you can overcome these hurdles and create compelling photos.

So don’t feel you need to upgrade the moment you purchase a camera. Recognize that your kit lens can take stunning photos – as long as you know how to use it well!

Now over to you:

Do you use a kit lens? If so, what do you think of it? Are you pleased with it? Do you plan to upgrade? Share your thoughts (and images) in the comments below!

The post Kit Lens Photography: The Ultimate Guide (With 18-55mm Examples) appeared first on Digital Photography School. It was authored by Andrew S. Gibson.



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Sep 27, 2024

[Photography] dPS Weekly Photo Challenge – Tiny Things

The post dPS Weekly Photo Challenge – Tiny Things appeared first on Digital Photography School. It was authored by Sime.

Tiny Things, that’s what I’ve called it, because not everyone has a macro lens, but everyone can get in close and show detail. I’ve chosen this as we were sent the brand new Tamron 90mm Macro lens this week, and I’ve been out the front garden trying to get some fun macro shots – handheld! It’s a challenge.

dPS Weekly Photo Challenge – Tiny Things

If you don’t have a Macro lens, that’s fine, just find a subject, get in close, pick out the details. There are loads of articles on our website about Macro or Close Up – Grab a cup of tea, have a read, grab your camera and go make yours.

Missed focus on this little bee, below, but I love the little details the lens picked out! Hand holding up close, wide open, is hard!

dPS Weekly Photo Challenge – Tiny Things

Make sure you include the hashtags #dPSWeeklyChallenge and #dPSTinyThings in your post, here in the comments or over on social media. You can tag us on Facebook, Instagram or Twitter!

Find all of our previous weekly challenges here.

Simply upload your shot into the comment field (look for the little camera icon in the Disqus comments section) and they’ll get embedded for us all to see or if you’d prefer, upload them to your favourite photo-sharing site and leave the link to them. Show me your best images in this week’s challenge. Sometimes it takes a while for an image to appear so be patient and try not to post the same image twice.

Share in the dPS Facebook Group

You can also share your images in the dPS Facebook group as the challenge is posted there each week as well.

The post dPS Weekly Photo Challenge – Tiny Things appeared first on Digital Photography School. It was authored by Sime.



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Sep 23, 2024

[Photography] 10 Creative Ways to Personalize Your Space With Custom Decor Items   

The post 10 Creative Ways to Personalize Your Space With Custom Decor Items    appeared first on Digital Photography School. It was authored by Guest Contributor.

Use custom decor to personalize your space

Ever enter a room and feel like something is missing? Even a beautifully designed room can lack the personal touch that transforms a house into a home. That’s where custom decor items come in. 

At CanvasChamp, we believe that living space should reflect your personality, and our personalized decor items help you do just that. They turn ordinary spaces into extraordinary ones filled with memories, personality, and warmth. 

Think about it: Each piece of wall decor in your home tells a story – whether it’s a canvas print of your most favorite vacation spot, a custom neon sign with a phrase that never fails to bring a smile to your face, or a cozy photo blanket covered with images of family. This decor connects you to the things you love, and it brings comfort, inspiration, and joy into your everyday life. 

In this article, we’ll explore 10 creative ways to make your space uniquely yours using CanvasChamp custom decor items. From gallery walls featuring treasured memories and metal prints boasting modern vibes to personalized (and cuddly!) pillows, we have got you covered. 

Let’s do this!

Chic, customized pieces are a great way to enhance your space and add personal charm. Here are the trending custom decor items you don’t want to miss:

1. Canvas prints: Capturing memories on your walls 

Use custom decor to personalize your space

At CanvasChamp, we offer amazingly versatile canvas prints. Imagine walking into a room and being faced with your favorite moments captured on canvas: family photos, travel memories, or even inspirational quotes. Our high-quality canvas prints make this a reality! 

Idea: Create a huge gallery wall from different canvas prints. Mix up sizes and orientations, then carefully hang each print on your wall to add interest and depth. The gallery wall will offer a focal point for the room that also tells a story.

Pro tip: Plan your gallery wall layout before hanging the prints. Use painter’s tape to outline where your artworks will be placed on the wall. That way, your arrangement is well-spaced. Of course, you can always replace prints or add to your gallery over time to keep things current!

2. Metal prints: Modern and classy art to add a contemporary flair 

Use custom decor to personalize your space

Our metal prints will appeal to anyone looking for a sleek, modern feel. The glossy finish brings contemporary appeal to any space. And the extra durability ensures your art stays vibrant and stunning for years. 

Idea: Use metal prints in minimalist or industrial-style spaces. Abstract art, cityscapes, or vibrant landscapes all look spectacular on metal. And if you can position the prints so they catch the light, it’ll add another dimension to your decor. 

Pro tip: Combine metal prints with monochromatic furniture or bold accent pieces. This will create harmony and make your space even more aesthetically pleasing.

Plus, metal prints become great conversation starters when guests are attracted by their unique texture and shine.

3. Acrylic prints: A touch of class and dimension 

Use custom decor to personalize your space

Our acrylic prints will give your home the luxury accents it needs. The vibrant colors and depth produce elegant, breathtaking pieces – and the glass-like finish gives acrylic prints sophistication, making them the perfect choice for high-definition photos and artistic designs. 

Idea: Take your best beach sunset picture, make it into an acrylic print, and hang it in your living room. The sunset colors will look amazing, and the unusual sense of depth will amplify the sense of serenity.

Pro tip: Like metal prints, acrylic pieces look especially stunning when hung to catch the light. In my experience, both natural and artificial light can bring out depth and vibrancy. 

Additionally, acrylic pieces are wonderful in living rooms, hallways, or offices where you want to make a bold statement. And you can use acrylic prints in conjunction with other custom decor products, such as metal prints, for a dynamic, layered look. 

4. Custom mugs: Personalizing your daily life 

Use custom decor to personalize your space

Customized mugs from CanvasChamp will make your morning cup of coffee or tea so much more special! You can create a mug that includes a favorite quote, an endearing photo, or a quirky design – whatever you choose, our custom decor items will add personal flair to your kitchen or office.  

Idea: Get your family a set of personalized mugs, each with their name and depicting some of their favorite things. It’ll personalize the space and is such a fun, thoughtful gift. 

Pro tip: Display your custom mugs on open shelves or in a glass-front cabinet. You can also create a cozy coffee corner with your custom mugs to give your kitchen another personal touch!

5. Custom neon signs: Illuminate your space with personality 

Use custom decor to personalize your space

Neon signs are trendy again, and we create custom neon signs here at CanvasChamp to help spice up your home. Our fun neon signs can be customized to display your name, a motivational phrase, or even a fun symbol. 

Idea: Order a custom neon sign that says “Create” in your favorite color, then add it to your office. It’ll light up the room with a warm, inspiring glow. Then order a neon sign for the bedroom, this time in the shape of a heart!

Pro tip: Neon signs are versatile and fit in almost any room, from the living room to the bedroom or kitchen. They bring good vibes, and if you’ve never been in a neon-sign-lit room, you’re missing out! So don’t be afraid to experiment with custom signage – because if you can create a neon sign you like, it’ll look great practically everywhere in your home.

6. A heart-shaped photo collage: A beautiful expression of love 

Use custom decor to personalize your space

There is something truly special about a heart-shaped photo collage. At CanvasChamp, we make collages with photos full of meaning: family, pets, precious moments. It’s one of our most personalized and emotional custom decor items. 

Idea: Build a heart-shaped collage with images from a memorable vacation or a significant event in your life, then place it in your bedroom or living room as a constant reminder of the love and happiness around you. 

Pro tip: Choose images for your collage that have a similar color pattern or visual theme. This will make the entire thing uniform, and it’ll look so much better once it gets on your wall. (A heart-shaped photo collage is also a great gift for anniversaries, birthdays, and other special events!)

7. A custom canvas banner: Make a bold statement 

Use custom decor to personalize your space

Some spaces call for bold statements, and that is precisely what you can create with a custom canvas banner from CanvasChamp. Our canvas banners can show off your favorite quotes, depict beautiful artwork, or even display personalized messages – in other words, you have a lot of flexibility to create something both eye-catching and meaningful.

Idea: Create a custom canvas banner for the entry area of your home that offers a big, cheery hello or an inspirational quote. It’ll set the mood and make a great first impression. You can also go the celebratory or seasonal route since a banner can be a wonderful way to celebrate a birthday, honor a wedding couple, or provide some fun holiday greetings! 

Pro tip: Be sure to order a banner with a size and design that complements what you already have going on in your home. For instance, if your house is decorated in a minimalistic style, a larger banner with a simple design will have a powerful visual effect but won’t crowd or overwhelm the space. 

Additionally, rotate your canvas banners seasonally or for special events to keep your space feeling fresh and dynamic. 

8. A custom moon lamp: Add a touch of the celestial to your ambient atmosphere 

Use custom decor to personalize your space

Our customized moon lamps create a soft, otherworldly glow, and they look great in bedrooms and nurseries. Not only are they visually attractive, but you can also print photos or names on them so they’re distinctive and personal to you.

Idea: Personalize a moon lamp with an image of a loved one or an important date, then keep it by your bedside. It’ll create the perfect dreamy ambiance when set on your bedside table, and it’ll help you relax during your after-work hours. 

Pro tip: Use moon lamps as night lamps in children’s rooms or as living room pieces that are both comforting and a delight to the eye. You can even add celestial decor like a starry wall art piece or a galaxy-patterned blanket to make the space even more enchanting. 

9. Custom photo pillows: Comfort and style abound 

Use custom decor to personalize your space

A photo pillow is a fantastic way to add comfort and personality to your living room or bedroom – and our custom photo pillows do a great job of displaying your favorite memories while also cozying up sofas, beds, or chairs. 

Idea: Make a set of photo pillows that display your family’s vacation pictures or your favorite pet photographs. Then throw them on your sofa to give your living room that very personal and cozy touch. 

Pro tip: Take into account the color palette of the room when designing your photo pillows. That way, the pillows will fit right in. You can also pair your photo pillows with other complementary decor items – such as photo blankets and canvas prints – to create a cohesive look. 

10. A photo blanket: Cozy up with memories 

Use custom decor to personalize your space

Photo blankets are beautiful, one-of-a-kind items that combine the touch of a soft blanket with your own favorite memories. CanvasChamp’s custom photo blankets essentially embody comfort and meaning, plus they give you several decor options; for instance, they can be thrown over the sofa or hung on the wall to give the room some warmth and personality.  

Idea: Make a photo blanket with images of your family members and place it in the living room where everyone can view them. It’ll be a great way to start off good conversations and it’ll also be a reminder of many happy moments. 

Pro tip: Photo blankets are the perfect gift! Order a custom photo blanket as a surprise for someone dear to you, fill it with photographs close to their hearts, and throw in some custom photo pillows or a heart-shaped collage for an emotional double whammy. 

Create a space you love!

Customized decor in your own space is trendy, but it’s also a way to make your house feel more authentic to you. Each one of the things that you select from CanvasChamp gives the viewer insight into your personality, memories, and style – often all at the same time! The 10 ideas we shared will allow you to completely transform any space to represent your personality. 

So start customizing with our unique home decor products to unleash your creativity. Whether you want to decorate a cozy reading nook or a stylish living room, you’ll love what our products can do. Why wait? Start your personalization journey today and transform your house into your home

Go look at our collection and start building your space so that it’s unique and special – just like you!

CanvasChamp is a paid partner of dPS.

About the author: A leading force behind CanvasChamp, Jainam Shah is passionate about turning moments into lasting memories through personalized Canvas Prints. He has created a space where art meets quality, enabling people to tell their stories in a way they never imagined. His hands-on approach and genuine love for personalized gifts inspire every product. Jainam’s mission is to make art accessible and meaningful for everyone, one custom creation at a time.  

The post 10 Creative Ways to Personalize Your Space With Custom Decor Items    appeared first on Digital Photography School. It was authored by Guest Contributor.



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[Photography] 9 Tips for Mouthwatering Commercial Food Photography

The post 9 Tips for Mouthwatering Commercial Food Photography appeared first on Digital Photography School. It was authored by Suzi Pratt.

Tips for mouthwatering commercial food photos

Have you been tasked with photographing food for a client? Or are you simply looking to level up your commercial food photography game?

You’ve come to the right place.

In this article, I share my best tips for commercial food photoshoots, including:

  • How to find plenty of photographic inspiration
  • How to create a variety of beautiful setups
  • How to increase your odds of getting hired a second time
  • Much more!

While these tips apply to all commercial food photography, throughout this article, I do reference a photoshoot where I was tasked with capturing chocolate chip cookies for my local grocery store. I use the cookie session to illustrate my various points (and I show you the various cookie images I created during the session).

Ready to learn how to capture great commercial food photos for clients? Let’s get started!

1. Carefully select your gear

Food photography has special equipment requirements – and when you’re doing commercial food photography, you have to be even more careful when choosing gear, as you must make sure you satisfy all your client’s needs.

Starting with food photography cameras: You can use pretty much any APS-C or full-frame mirrorless or DSLR model, though higher-resolution cameras are generally better (especially if your client plans to print big). And if you plan to shoot handheld, then class-leading low-light capabilities are essential; they’ll keep your images looking clean even when you’re working at high ISOs.

Lens choice depends much more heavily on the specific project, but macro glass almost always comes in handy. These close-focusing lenses will let you zoom in to capture small details and perspectives – and in a day and age where just about everyone can take decent photos with a smartphone, it’s important to create images that your client can’t easily capture on their own. It can also be a good idea to bring a wide-to-standard zoom, such as a 24-70mm lens; that way, you can capture a variety of food compositions from a variety of angles.

(I always photograph food with two camera bodies – a Canon 5D Mark III and a Canon 6D – as well as two lenses – a 24-70mm f/2.8 and a 100mm f/2.8 macro lens.)

Lighting-wise, you can easily use reflectors and natural lighting (assuming the room where you plan to work has windows), but I prefer a simple and cheap off-camera flash setup consisting of a single speedlight, a shoot-through umbrella, and a reflector. (You’ll also need a lighting stand to hold the flash.)

Here’s my lighting setup in action (as used during my cookie photoshoot):

Commercial food photography tips

2. Choose the right location (and set up the room)

Generally speaking, food photography can be done just about anywhere, but you should always check with your client to see if they have a preference. For instance, they might want to shoot on-site in a particular location, in which case you’ll need to bring all your gear and (potentially) some additional items, such as a table, a chair, linens, and plates.

If your client doesn’t have a preference, then you’re free to choose the location. If you plan to use natural light, make sure you choose a place with nice window lighting. And if you need to create an entire table setup, do your food photoshoot in an area with plenty of space.

By the way, there’s nothing wrong with conducting the shoot in your own personal studio as long as you have all the necessary props on hand. I knew my cookie photoshoot would feature lots of close-ups, so a fancy kitchen or dining room setup was unnecessary; instead, I worked in my own space but made sure I had a variety of surfaces and props to enhance my images.

3. Understand the client’s needs

There tend to be two main commercial food photography scenarios. Sometimes, the client will have a menu of prepared dishes and you’ll need to shoot as many as possible in a given time frame. Other times, the client will have one particular dish or menu item they want you to highlight.

Additionally, some clients are very particular and have specific moods or even shot ideas in mind – whereas other clients take a more laid-back approach that essentially amounts to, “Okay, just do your thing.”

It’s important that you know what your client wants in advance. That way, everyone’s happy, and you won’t need to do any reshooting. So discuss with your client what they’re looking for, and maybe mention a few of your ideas to see what they think. Ask if they have any example images that you can look at, and make sure you know how the images will be used (a magazine image will require a different compositional and technical approach than a Facebook cover photo, for example).

For my example assignment, the grocery store wanted me to focus solely on one particular item: an extraordinarily large chocolate chip cookie, dubbed “The Cookie.” The store had spent a year experimenting to come up with a special recipe, and they needed photos to help with promotional marketing, which would be blown up into large decals and posters (and would be plastered on walls and windows throughout the store). That meant I would need to produce files with the highest-possible resolutions, use ultra-sharp lenses, and ensure my images were technically perfect.

Commercial food photography tips

4. Find ideas using Pinterest

Even once I understand my client’s basic photo needs, I always head over to Pinterest and conduct some research. I look at other photoshoots that featured similar subjects and shooting requirements, and I try to identify patterns and generate ideas for my own work.

Many clients encourage photographers to add their own twist or dose of creativity, but it’s also important to understand the ways others have executed similar photoshoots (and it can be a good idea to capture a few of these more traditional shots during your commercial food session, just in case your client ends up wanting a more conventional image).

A quick search for “chocolate chip cookies” on Pinterest gave me a slew of different ideas for effectively photographing “The Cookie.” And while I would never copy images directly, it’s perfectly acceptable to incorporate elements from other photoshoots into your shots.

5. Use a variety of surfaces

Whenever you set up a room for a commercial food photoshoot, make sure you have plenty of surfaces on hand, such as:

  • Wood (in various colors)
  • Plates
  • Marble
  • Cutting boards
  • Paper

The more surfaces you have, the more shots you’ll be able to create, and the more likely it is that you’ll satisfy your client. It’s good to offer the client a variety of surfaces and textures to choose from – plus, if you use several surfaces, your client can put together a sequence of photos that imply the food item is eaten in many different scenarios.

Per the researched examples that I had found, plus my own personal approach to food photography, I set out to shoot the cookies using three main surfaces: a ceramic plate on a granite countertop, a wooden cutting board, and the white paper napkins and packaging that comes with each cookie.

Commercial food photography tips

6. Incorporate people and action into the scene

Beginner food photographers often seek to show food on its own

…yet it’s possible to create especially engaging, relatable photos by including people in the frame.

Note that you don’t need to show whole bodies or faces; you can simply include a hand holding a food item, a hand sprinkling ingredients, or an apron in the background.

For my cookie shoot, I took some photos that included a person holding out the cookie. I wanted to give the image a sense of purpose that the client might find helpful, and I also wanted to add a sense of scale so I could communicate the size of the giant dessert.

Commercial food photography tips

7. Use ingredients and pairings

Pretty much every food has a logical pairing. There’s white wine and fish, beer and burgers, and milk and cookies.

So determine a food that pairs well with the item you’re photographing. Then, instead of just focusing on the main subject, why not set the scene by introducing that natural pairing?

This approach can also make the image feel more authentic, it can help the viewer imagine the way the food would be eaten, and it can help provide scale, which is important if your food item is unusually small or large. In my case, I added a glass of milk to emphasize the cookies’ size:

Commercial food photography tips

8. Be open to feedback and further collaboration

As soon as you’ve finished your shoot, I encourage you to put together a quick first batch of photos for client feedback. The images don’t have to be perfect; just select a variety of shots, do a fast edit, and send them along. (Of course, make it clear to the client that you’re not sending a final product!)

After shooting my cookie photos, I sent over some images to the grocery store, hoping to get some helpful feedback. I was a bit surprised when the client replied, “These are great, but don’t quite fit our ideal vision.” Luckily, I was able to talk further with the client to hone in on what they were actually looking for, which were photos more like this:

Commercial food photography tips

You see, while the client’s initial instructions were to produce a variety of photos of “The Cookie,” it took an extra conversation to realize that there were two main points they really wanted to illustrate:

  1. Size mattered. Since “The Cookie” was truly large, it was important to emphasize its huge size.
  2. They wanted to see the goo. The selling point of “The Cookie” was the gooey chocolate center. My client wanted to see it in the photos!

Once I understood these points, the resulting images were macro shots (like the image included above). But because I asked for feedback early on in the process, and because I was willing to talk through the photos with my client, I was able to create a much more satisfying set of images.

9. Find the finished product and document it!

Whenever you do photography services for a client, make every effort to get your hands on the final product. Proof of your published photos is great for building your portfolio and credibility, plus it just feels really good to see your images blown up on the side of a building, hung in a restaurant, or featured on a menu.

Make sure you capture decent-quality images of the final product, too. Then share them on social media and add them to your website; that way, potential clients know exactly what you’re capable of!

Here, I’ve photographed my cookie photos, which were blown up and plastered on the side of the grocery store:

Commercial food photography tips

Commercial food photography tips: final words

Now that you’ve finished this article, you know how to capture incredible commercial food photos.

So use the tips I’ve shared. Communicate carefully with your clients. Choose the right gear, do research for inspiration, and spend plenty of time working with different textures, props, and food pairings.

Now over to you:

Which of these tips do you plan to use first? Do you have any additional ideas for tackling commercial food photoshoots? Share your thoughts in the comments below!

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The post 9 Tips for Mouthwatering Commercial Food Photography appeared first on Digital Photography School. It was authored by Suzi Pratt.



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